The US sprinkles contained a food coloring additive that is not approved for most uses in the UK. It is only approved to be used in UK cocktail cherries and candied cherries.
Rich Myers, the bakery owner, said, “I thought it was a joke at first. I thought it was someone pulling a prank. It’s quite an intimidating process really, being interviewed by Trading Standards. It’s not something you expect to happen when you run a little bakery.”
Myers has said that the ban has negatively affected his business since the sprinkles were used to decorate his most popular baked goods. He bought the sprinkles from a UK wholesaler when he first started his business, completely unaware that they were banned.
Myers said, “British sprinkles just aren’t good enough, they’re just not worth using. Until I can find a sprinkle that’s legal that is worth using, we’ll just continue to use something else.
The UK Bakery has since garnered sympathy from those online who also think that a sprinkle ban is ridiculous.
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