The company announced the news in a Facebook post with a video message from Tofurky founder and chairman Seth Tibbott. Tibbott announced that the brand would be bringing four plant-based products to Australian stores: their Beer Brats, Smoked Ham Style Deli Slices, Slow Roasted Chick’n, and Frankly Delicious Hot Dogs.
The company announced on Facebook that the products would be launching at Woolworths next week.
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“A huge thank you to our amazing fans for helping us get there and waiting for it to happen,” said Tofurky in their post.
“It’s a very rewarding feeling thinking of the impact that Tofurky products have had over 37 years,” said Tibbott in his announcement.
“We’re just so thrilled to be part of Woolworth’s expansion of the plant-based food set,” added Tibbott. “They have a good vision of the future and we want to be part of that.”
Woolworths is also set to start selling Sheese, a plant-based cheese brand, at the same time.
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