Chromologics is on a mission to disrupt food coloring. The $2 billion global industry still relies heavily on animal-derived ingredients, something this Danish company is hoping to change.

Source: DTUdk/YouTube

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The company’s dyes are made to be compatible with a variety of diets and interfaces, including kosher, halal, and vegan diets. While many natural-based dyes are made from fruits or vegetables, Chromologics uses fermentation processes from non-GMO fungus, making it more scalable than fruits or vegetables.

 

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The company’s market opportunities have been backed by venture funding. Investors put €1.9 million (approx. US$2.3 million) into the business’ seed round last year. Chromologics CEO Gerit Tolborg said of the seed round, “Their support provides validation for our strategy to develop better and more sustainable food colorants. They recognise the extraordinary economic opportunity in introducing lab-grown food colorants to the market at a time where alternative meats and food safety is a high consumer demand.”

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Professor Asaph Aharoni of the Weizmann Institute of Science notes the inherent environmental benefits of the product, too. “[It’s] a step forward towards reducing the segment of synthetic chemistry and increasing sustainability of natural resources for the food industry,” said Aharoni.

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