A recent study published by Faunalytics has uncovered the hidden motivations and influences behind people who have decided to go vegan or vegetarian.

The study involved 222 people from the US and Canada, 90% of those people said that they planned to permanently not eat meat.

Faunalytics researched the reasons behind why people decided to give up meat and what their success rate was. The study found that those who gave up meat on their own principals often were more dedicated and stayed vegan or vegetarian longer.

The research also showed that those who were not originally anti-speciesists became less speciesist as they continued to eat a meat-free diet. Research also revealed that those who were exposed to animal advocacy stuck to their diet better, whether they originally gave up meat for the animals or not.

The study also found that just one influence was not enough to make a person give up meat entirely. Many of the participants only went vegan or vegetarian after learning about the meat industry’s cruelty, as well as the health benefits of a plant-based diet.

Despite the fact that all of the participants went vegan or vegetarian for different reasons, there was no one reason that proved less successful. A person’s success at a meat-free diet included many factors and oftentimes the person’s own self-motivation.

The key takeaways from this study are that veganism should be encouraged with multiple influences such as health, animal welfare, and environmental issues. Self-motivation is also a huge key to success, so people have to find their own motivating factors to not eating meat.

Dr. Jo Anderson, Faunalytics’ Research Director and lead author of the report, explained, “While you might expect that people decide to go veg because they value animals, this study found that actually, going veg makes people more open to the idea of valuing animals! Speciesism (parallel to racism or sexism) is the devaluing of non-human animals, and while people going veg already tended to be less speciesist than other people are, the study also found that as their veg journey progressed, they became even less speciesist.” Anderson continued, “This suggests that eating less meat gives people the mental space to accept animals as sentient beings.”

Learn How to Cook Plant-Based Meals at Home

Reducing your meat intake and eating more plant-based foods is known to help with chronic inflammation, heart health, mental wellbeing, fitness goals, nutritional needs, allergies, gut health, and more! Unfortunately, dairy consumption also has been linked to many health problems, including acne, hormonal imbalance, cancer, prostate cancer, and has many side effects

For those interested in eating more plant-based, we highly recommend purchasing one of our many plant-based cookbooks or downloading the Food Monster App which has thousands of delicious recipes making it the largest vegan recipe resource to help reduce your environmental footprint, save animals and get healthy! And, while you are at it, we encourage you to also learn about the environmental and health benefits of a plant-based diet.

Here are some resources to get you started:

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