Robert Downey Jr. is backing a vegan bacon company. The actor’s investment arm is one of several investors in alternative protein company Atlast Food.

Atlast creates “whole-cut” plant-based bacon from mycelium, the root structure of mushrooms. After growing and harvesting mycelium, the company creates a full slab of product that is then sliced like bacon, the company shared that mycelium fibers grow in a way that’s similar to animal tissue. Atlastraised $40 million in its Series A funding round.



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“We chose bacon as an entry point to the whole cut meat market because it is a cultural touchstone for so many consumers,” said Stephen Lomnes, president of Atlast Food Co in Meat + Poultry. “We set out to make a plant-based bacon that imitates the salty sweet experience of pork bacon without the negative trade-offs. We’ve heard from our consumers that they love cooking MyBacon strips because it is cleaner and healthier than traditional pork-based bacon.”

Below are some of our favorite recipes for plant-based bacon:


The company is working on a range of meats using mushrooms and testing whole cuts of meat alternatives to chicken, fish and beef.

Downey Jr. isn’t the only one investing in alternative meats, Mark Cuban has also invested in the space.


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