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According to Bloomberg, Future Meat Technologies Ltd. and Nestle SA have teamed together to bring alternative meat to the mass market. Environmental and health concerns attached to traditional animal meat have prompted more consumers to stray from eating “conventional animal products.” Now, Nestle has stepped into the plant protein game as a response. 

By entering the plant-based market, it’s estimated that the company “gain a foothold in an industry that may reach 35% of the $1.8-trillion meat market by 2040.” 

Israeli startup Future Meat Technologies’s cell-based technology will be combined with Nestle’s plant-based products under its Garden Gourmet brand. 

The product will blend lab-developed meat cells with plant ingredients to improve texture and reduce costs. According to Bloomberg, “Cell-based meat startups incorporate plant-based ingredients at various stages of product development.” Future Meat Technologies has already seen success in lowering costs. 

It is expected that products will be sold in the US by the end of 2022.

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