NOBLE jerky will be available across the U.S. and other countries, and comes in original, teriyaki, chipotle, and sweet BBQ flavors.
The jerky will be vegan, gluten-free, and made with tempeh, black beans, canola oil, and a variety of spices.
“With over 50 years and 3 generations of family in the salami business, it would seem the future in the meat business was clearly laid out,” said the company in a statement. “Instead, being in the meat industry for so long gave the Urbani family a grim outlook on the sustainable future of animal based agriculture.”
“Sustainable agriculture means providing healthy food to the entire population, and the inefficiencies in raising an animal for food mean that it is not feasible to meet this goal going into the future,” added the Urbani CEO Claudio Urbani. “The only way to convince the meat eating population, and slowly reduce our dependence on meat, will be to provide alternatives that are identical in taste and texture, and we think NOBLE jerky is a step in the right direction.”
Make Your Own Vegan Jerky!
Can’t find NOBLE jerky in your local store? Try making some of these amazing plant-based jerky ideas from the Food Monster App!
How to Make Your Own Vegan Jerky
Hungry for more plant-based recipes? Take a look at the Food Monster App, which is available for both Android and iPhone, and can also be found on Instagram and Facebook. The app has more than 10,000 plant-based, allergy-friendly recipes, and subscribers gain access to new recipes every day.
Lead Image Source: NOBLE jerky / Instagram