Mars is launching a new line of fully vegan chocolate bars this week in the United Kingdom. The range will be a vegan version of the popular Galaxy bar and will come in the flavors caramelized hazelnut, caramel. The new chocolate bars are registered with the Vegan Society.

The amount of plant-based alternatives offered by food giants is steadily rising. Not long ago, Nestle released a plant-based burger, and more recently, Burger King UK will also be testing three new vegan burgers.

According to Kerry Cavanaugh of Mars, the most difficult part of creating the new bar was capturing the texture of milk chocolate without the milk, but they company believes they have done it just right, and they say it is the first of its kind. The launch will undoubtedly bring vegan alternatives even more into the mainstream.

Retail sales of plant based foods grew 11% this past year, and companies are taking notice by launching vegan products of their own to compete with the growing market. Let’s see how much more the market grows in 2020!

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