Vegetarian brand Morningstar Farms, owned by Kellogg, has been transitioning their products from vegetarian to vegan for some time now. But six months ago, they officially announced that they will be going fully vegan. Now they are launching a new plant-based meat alternative line called Incogmeato.

Although MorningStar Farms have been around a long time, it’s newer vegan brands like Impossible and Beyond Meat. that have been taking the world by storm. Therefore, MorningStar Farms have quite the competition, but their new line is looking to get it on the plant-based market in a way that can compete with the best of them. Their plant-based burger is said to ‘bleed’ like real meat, an aspect of the Impossible burger that made it as popular as it is.

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The new line will include refrigerated plant-based burger patties and plant-based Chik’n tenders and nuggets that are frozen and fully prepared. The products are made with non-GMO soy protein and will be sold in the refrigerated meat case. The vegan tenders and nuggets will be available in the freezer section next to traditional chicken products.

The Incogmeato products will be available in grocery stores and foodservice in early 2020!

Make Your Own Meaty Vegan Meals!

Having quick and easy options at the grocery store for a plant-based meal is great, but when you have the time, make your own with these recipes from the Food Monster App!

1. Crispy Tofu Nuggets

Vegan Crispy Tofu Nuggets with dipping sauce

Source: Crispy Tofu Nuggets

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These Crispy Tofu Nuggets by Attila Hildmann are a vegan twist on a traditional favorite. If you don’t want to deep fry them, you can also fry them in a skillet until golden brown. The curry ketchup is a unique dipping sauce that packs a punch and perfectly complements the dish. It also goes great with your morning tofu scramble eggs! Try making these delicious vegan tofu nuggets!! They’re super crispy and can beat the fast food and non-vegan variety any day!!

2. The Ultimate Grillable Veggie Burger

Vegan burgers

Source: The Ultimate Grillable Veggie Burger

These The Ultimate Grillable Veggie Burgers by Denisse Salinas have the perfect texture for grilling. They’re not so moist that they’re mushy but they’re moist enough to stick together! These veggie burgers have a ton of texture, which is achieved by a variety of grains, veggies, and kidney beans. Protein-rich, smoky, and perfect for that BBQ, you’ve got to take this recipe out to the grill and share with your friends and family! No one will be missing meat.

3. Vegan Fried Chicken Tenders

Vegan chicken tenders

Source: Vegan Fried Chicken Tenders

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These Vegan Fried Chicken Tenders by Melanie Sorrentino are fried gloriousness! They are simple to make and the perfect snack for kids, adults, really anyone!

We also highly recommend downloading our Food Monster App, which is available for iPhone, and can also be found on Instagram and Facebook. The app has more than 15,000 plant-based, allergy-friendly recipes, and subscribers gain access to new recipes every day. Check it out!

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