JUST Egg will now be available at more than 17,000 U.S. retail outlets, representing a 41 percent increase in its retail footprint.
Made from mung beans, the plant-based egg first launched in the retail sector in April 2019 at Whole Foods Markets and Sprouts Farmers Markets. JUST Egg is sold in a bottle as a liquid, suitable for vegan scrambled eggs and omelettes, and as folded, pre-cooked, frozen egg that can be cooked easily and quickly in a toaster, microwave, or skillet.
In its largest expansion to date, JUST Egg bottles have expanded to new Walmart, Food Lion, and Giant stores, and JUST foldable egg will now be sold in Kroger’s, Albertsons, Safeway, Jewel-Osco, Randalls, Tom Thumb, and Acme stores.
“Bringing JUST Egg to thousands of additional cities and towns across America is a proud moment for our team,” Josh Tetrick, CEO of Eat Just (formerly JUST), said. “Our products are quickly becoming part of the breakfast ritual for families across the country and we look forward to sharing JUST Egg with millions more in the months and years ahead.”
Last month, Eat Just celebrated selling the vegan equivalent of 50 million chicken eggs. The COVID-19 pandemic has also boosted sales, pushing Eat Just to consider an initial public offering (IPO).
“It makes it more likely we’ll go public sooner,” CEO Josh Tetrick told Reuters regarding the boost in sales. “The target to hit operating profitability is some time before the end of 2021.”
“Once we hit operating profitability, then I’ll really begin considering an IPO with my team and with my board and with some of our major shareholders,” he said.
Read about the recent developments in the plant-based meat industry.
Learn How to Cook Plant-Based Meals at Home!
Here are some homemade vegan egg recipes:
- Sunny Side Up Fried ‘Egg’
- Chickpea Flour Omelet With Sun-Dried Tomatoes, Mushroom, and Spinach Filling
- Roasted Tomato and Herb Quiche
- Runny Fried ‘Egg’
Reducing your meat intake and eating more plant-based foods is known to help with chronic inflammation, heart health, mental wellbeing, fitness goals, nutritional needs, allergies, gut health and more! Dairy consumption also has been linked many health problems, including acne, hormonal imbalance, cancer, prostate cancer and has many side effects.
For those of you interested in eating more plant-based, we highly recommend downloading the Food Monster App — with over 15,000 delicious recipes it is the largest plant-based recipe resource to help reduce your environmental footprint, save animals and get healthy! And, while you are at it, we encourage you to also learn about the environmental and health benefits of a plant-based diet.
Here are some great resources to get you started:
- Weekly Vegan Meal Plans
- Plant-Based Health Resources
- Plant-Based Food & Recipes
- Plant-Based Nutrition Resources
- The Ultimate Guide to Plant-Based Nutrition
- Budget-Friendly Plant-Based Recipes
- High Protein Plant-Based Recipes
- Plant-Based Meal Prep
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