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Marcus Antebi, the founder of Juice Press, is opening a new space called goodsugar in the East Village! The plant-based space opened in the Kollectiv between Second Avenue and the Bowery, according to the EV Grieve blog.

goodsugar™ was started to “make your body a fortress through my proven diet, exceptionally high-quality supplements, and my environmentally sustainable, organic juice bar pop-up in NYC.” According to VegOut, the location will have organic vegan cooked foods, baked goods, soups, and salads sold in reusable containers.

Their vegan menu includes raw vegan cheesecakes, fresh juices, smoothies, pesto mushroom noodles, chili, elixirs, pancake bread, curried dahl, and buffalo cauliflower poppers.


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“I founded Juice Press — a wellness platform centered around organic, plant based food and beverages — in 2010, and built it to 85 locations across the country. I have a passion for all aspects of the food and beverage components of the wellness industry, but to me, the most important outcome of my time at Juice Press was all the individual people’s lives I was able to impact,” Antebi shared on his website.

Source: Marcus Antebi/YouTube

goodsugar™ is open at 21 E. First St. See more on their website.

Learn How to Cook Plant-Based Meals at Home

Reducing your meat intake and eating more plant-based foods is known to help with chronic inflammation, heart health, mental wellbeing, fitness goals, nutritional needs, allergies, gut health, and more! Dairy consumption also has been linked to many health problems, including acne, hormonal imbalance, cancer, prostate cancer and has many side effects

For those of you interested in eating more plant-based, we highly recommend downloading the Food Monster App — with over 15,000 delicious recipes it is the largest plant-based recipe resource to help reduce your environmental footprint, save animals and get healthy! And, while you are at it, we encourage you to also learn about the environmental and health benefits of a plant-based diet.

Here are some resources to get you started:

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