400,000 people signed the pledge in 2020, a steadily growing figure year over year. While last year was a record, Veganuary campaigners hope to reach over 500,000. With the help of celebrities including Jane Goodall and Paul McCartney, they’re on their way.
Another push comes from executives at UK multinationals including Nestle, who are encouraging their workforces to join. The Guardian shared executives including Marco Settembri, the chief executive of Nestlé (Europe, Middle East and north Africa), who shared, “A well-planned plant-based diet can meet nutritional needs during all stages of life while there are environmental and health benefits too. This year I am passing the baton and encouraging all employees to participate in Veganuary and sign up to the challenge. I am happy to be part of this movement as it grows across Europe and beyond.”
Other companies encouraging workers to try a plant-based diet include Bloomberg, PwC, EY, Marks & Spencer and Quorn.
Philip Watson, Quorn’s UK and Europe commercial director, said, “Our purpose is to provide healthy food for people and the planet and by backing Veganuary 2021, we aim to get closer to our 2030 target of 8bn meat-free servings a year worldwide.”
You can take the Veganuary pledge here.
Learn How to Cook Plant-Based Meals at Home
Reducing your meat intake and eating more plant-based foods is known to help with chronic inflammation, heart health, mental wellbeing, fitness goals, nutritional needs, allergies, gut health, and more! Dairy consumption also has been linked to many health problems, including acne, hormonal imbalance, cancer, prostate cancer and has many side effects.
For those of you interested in eating more plant-based, we highly recommend downloading the Food Monster App — with over 15,000 delicious recipes it is the largest plant-based recipe resource to help reduce your environmental footprint, save animals and get healthy! And, while you are at it, we encourage you to also learn about the environmental and health benefits of a plant-based diet.
Here are some resources to get you started:
- Weekly Vegan Meal Plans
- Plant-Based Health Resources
- Plant-Based Food & Recipes
- Plant-Based Nutrition Resources
- The Ultimate Guide to Plant-Based Nutrition
- Budget-Friendly Plant-Based Recipes
- High Protein Plant-Based Recipes
- Plant-Based Meal Prep
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