Since debuting in 2016, the Impossible Burger has been taking the world by storm. It was launched as a more sustainable alternative to meat. It ‘bleeds’ and tastes like beef, but produces 87 percent less greenhouse gas emissions. The product has been praised and added to menus around the world from universities and company cafeterias to fast food chains and restaurants like Burger King, Qdoba, and White Castle. Impossible Foods has never been available for sale in grocery stores, but true to their announcement from two months ago, it will be available in stores this month!
Starting tomorrow, September 20th, the Impossible Burger will be available for sale at all 27 Gelson’s locations in Southern California, from San Diego to Los Angeles and Ventura County. Impossible Foods’ CEO and Founder Dr. Patrick O. Brown says, “We can’t wait for home cooks to experience the magic — whether using Impossible Burger in their family favorites or inventing new recipes that go viral.”
The Gelson’s outlets will be providing free samples and homestyle cooking demos in October to inspire people to get creative with their Impossible burgers. The price for a 12-ounce package at Gelson’s will cost $8.99. It’s also kosher, halal, plant-based, and gluten-free.
Impossible Foods plans to have their products available in grocery stores in every region by mid 2020. Later this month, it will make its East Coast debut. Stay tuned for Impossible Foods’ announcement on the specific retailers.
Make Plant-Based Burgers at Home
Happy that a plant-based meat alternative is so high in demand, but want to make your own burgers from scratch at home? Try these recipes from the Food Monster App:
1. Nourishing Black Bean Burger With Thousand Island Dressing
These Black Bean Burgers by Maria Koutsogiannis are the perfect addition to your next gathering. They will be the star of the show. They’re super delicious, nutritious, and easy to follow! Don’t skip out on the homemade Thousand Island sauce because it really makes this burger.
2. Smoky Pinto Bean-Beet Burgers
Source: Smoky Pinto Bean-Beet Burgers
This Smoky Pinto Bean-Beet Burger from Nutritious Delicious not only delivers fantastic texture and flavor, but amassed an enviable nutritional profile for a burger: protein and fiber from beans, minerals and vitamins from the bulgur and beets, and omega-3 fatty acids from the walnuts. Carrot baby food (conveniently pureed) provided an unconventional but effective binder that lent the patties a subtle sweetness. Any brand of plain carrot baby food will work here. Use a coarse grater or the shredding disk of a food processor to shred the beet. When shopping, don’t confuse bulgur with cracked wheat, which has a much longer cooking time.
3. Quinoa and Chickpea Burgers With Burger Sauce
We also highly recommend downloading our Food Monster App, which is available for iPhone, and can also be found on Instagram and Facebook. The app has more than 15,000 plant-based, allergy-friendly recipes, and subscribers gain access to new recipes every day. Check it out!
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