Herta, the leading French meat brand, has launched a plant-based print campaign by Ogilvy Paris that shows the sausages that look and taste like the Knacki hotdogs that kids love. Herta, owned by Nestle, released plant-based Knacki sausages shaped as balloon animals.
Although they are France’s leading charcuterie brand, the company has confirmed its commitment to educating about plant-based living for future generations in the hope of adopting greener diets. Kids can be picky eaters, so Herta wanted to launch something that would catch their eye, like balloon animals. The campaign posters have text saying, “Veggies, like kids love them”.

The impressive balloon sausage animals were created with 3D modeling, and the vegan sausages come in the shape of a dog, giraffe, butterfly, and octopus. The company hopes to promote the plant-based Knacki and expand greener living. To combat climate change, we need to shift away from meat and towards sustainable plant-based diets!
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