Food company Don Lee Farms’ new organic plant-based burger has sold over a million burgers in under 2 months.

The company’s Organic Plant-Based Raw Burgers, which were introduced in February, ‘bleed’ organic beet juice, according to Business Wire.

“The fact that our Organic Plant-Based Burger is made with plants and not with science has resonated with people,” said Don Lee Farms’ Danny Goodman. “No one wants to eat a burger hidden with artificial or modified ingredients if they have the choice,”

“They want natural, they want organic, they want real,” he added.

Don Lee Farms

“Our customers are looking for an alternative to a raw beef burger and we responded with a healthier approach — making a burger with organic plants,” said the company’s president, Donald Goodman. “We challenge everyone to look at the ingredients found in other plant-based raw burgers currently being sold, you would be surprised.”

The president went on to say that reaching one million burgers sold this quickly exceeded the company’s expectations.

Don Lee Farms creates plant-based foods that are available in Costco, Whole Foods, and Walmart both under the Don Lee Farms label and under different partner labels. Keep an eye out for this new organic plant-based burger in stores in your area in the near future.

Make Veggie Burgers At Home

Would you rather make your own plant-based burger? Here are some recipes to make your own unique burgers.

Jalapeño Black Bean Patties With Mexican Coleslaw

Mix up your standard black bean burger with some spicy jalapeño! These Jalapeño Black Bean Patties With Mexican Coleslaw are spicy and smoky with tons of protein.

Quinoa Pizza Burger

Looking for all the flavor of a slice of pizza in a healthy quinoa burger? Try this Quinoa Pizza Burger! It’s perfect for topping with cashew mozzarella.

Smoky Pinto Bean-Beet Burgers

Black bean burgers are a vegan staple, but have you tried a pinto bean burger? This recipe for Smoky Pinto Bean-Beet Burgers also uses beets and a surprising ingredient… carrot baby food! Seriously. You’ll just have to try it for yourself!

Looking for more plant-based food info? Download the Food Monster App, which is available for both Android and iPhone, and can also be found on Instagram and Facebook. The app has more than 10,000 plant-based, allergy-friendly recipes, and subscribers gain access to new recipes every day. Check it out!

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