CNBC host Jim Cramer is urging people to invest in meat substitutes like Beyond Meat. Cramer is the host of “Mad Money” and a former hedge fund manager.

In recent appearances, Cramer talked up the plant-based meat Beyond Meat, saying the product is “strong.” Beyond Meat reported recently that their revenues had increased due to meat shortages around the country. The company’s stock is also up, with a 60% increase in 2020.

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Cramer said on tv, “It’s all going Beyond Meat’s way. And what is Beyond Meat doing? They’re cutting prices. So the price of meat is going to go up for the regular meat, and the protein that skips the whole meat chapter is going to do well. Beyond Meat is one of the most dangerous shorts in this market,” he said.

CEO Ethan Brown said in a statement: “I am proud of our first-quarter financial results, which exceeded our expectations despite an increasingly challenging operating environment due to the COVID-19 health crisis.” Gardein and Tofurky have also seen sales increases during coronavirus.

“We’ve reached the point where there’s so many livestock on the earth’s surface that we’re running into challenges with keeping that system working. That supply chain, as many people in the industry themselves have said, is under enormous pressure. I think we are reaching a tipping point,” Brown told Cramer on an episode of the show “Squawk on the Street.”

Cramer reiterated his interest in the product on the show and said, “I think there are people who are getting appalled by what’s happened at the meat packers. I think these stories make you become not necessarily vegetarian but to think twice about beef. If you think twice about beef and then you try Beyond, you kind of realize it’s very, very similar.”

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