U.K. chocolate company Cadbury is reportedly working on a vegan version of Cadbury Dairy Milk, the popular chocolate bar. Cadbury parent company Mondelēz originally had the launch planned to coincide with Veganuary, according to the Telegraph.
The company has been testing the recipe for two years and is looking for a dairy alternative that is also safe for people with nut allergies.
The company acknowledged the increased demand for plant-based food but gave no indication when a product of their own might be on the shelf. A U.K.-based spokesperson for Cadbury owner Mondelēz International said in a statement CBS MoneyWatch, We are very aware of the rise in consumer interest towards vegan products. We have a brilliant R&D team who are focused entirely on new products and innovation to enable us to offer more great-tasting choices to consumers. We only launch products when we have achieved the best taste and texture that consumers expect from Cadbury, and there are lots of exciting developments in the pipeline.”
The famous “Dairy Milk” chocolate has “426 ml of fresh liquid milk in every 227g of milk chocolate,” according to the label. Cadbury would be following in the vegan footsteps of other UK brands, including Wagamama, Pret a Manger and TGI Friday’s, who all launched vegan options to coincide with Veganuary.
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