Starting next week, Burger King’s Flagship restaurant in Leicester Square in London will be turning completely plant-based for the first time. This comes on the heels of Peet’s coffee, another major food chain, launching a fully vegan spring menu at all their locations in the US.
Source: Burger King
The restaurant in Leicester Square will be serving Burger King’s full menu, just devoid of any animal products, from March 14, 2022, to April 10, 2022. The menu will feature a Cheese and Bakon Whopper, a Vegan Nugget Burger, a Vegan Cheese Royale, Chili Cheeze bites, Ben & Jerry’s Cookie on Cookie Dough ice cream, and a plant-based menu for kids. It will also include their recently released range of Katsu curry burgers, which are available in plant-based versions nationwide for a limited time.
Source: Burger King
Burger King has said that it will be paying attention to which items are selling the most in hopes of putting them on menus nationwide in the future. The fast-food chain has worked with the Vegan Society for years in developing its plant-based products.
Katie Evans, the Chief Marketing Officer at Burger King UK, expressed her excitement with the new venture in correspondence with the Daily Mail.
“We’re incredibly proud of our new meat-free menu; it absolutely delivers on big taste with no compromises and reflects our ongoing commitment to serving our customers a diverse and innovative range of products.”
She added, “The limited-edition menu is a direct result of our focus on vegan and plan-based innovation and goes hand in hand with our target of a 50 percent meat-free menu by 2030, as well as our commitment to sustainability and responsible business.”
The chain has also committed to reducing emissions by feeding their cows lemongrass, which hasn’t been as successful as advertised, and reducing their waste creation. By 2030, they plan to have their menu be made up of 50% plant-based items. They are also donating 10p to Trees for Cities, a charity in the UK that plants trees in urban areas when customers buy a vegan Royale or Whopper at any of their national restaurants during the time the plant-based branch is open.
This is huge news and could signal a significant increase in the availability of plant-based options for the fast-food sector and beyond.
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