Beyoncé has teamed up with vegan nutritionist Marco Borges in the past to champion plant-based eating. And more recently, she and her husband Jay-Z have teamed up with Borges again on his book,The Greenprint: Plant-Based Diet, Best Body, Better World. Now they are challenging their fans to give plant-based eating a try with their Greenprint Project. As part of the project, they are incentivizing their fans to learn about why a plant-based diet is the best thing one can do for the environment with the chance to win free tickets for life to their concerts!

In the Greenprint book, they write, “Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible.” As part of their mission, they are taking advantage of their large platform and many fans. Beyoncé posted a photo on her Instagram account with some Greenprint ideas for her followers and announced the giveaway in the caption.

Source: @beyoncé/Instagram

The Greenprint Project asks people to begin taking a more plant-based approach to eating, “By eating just a few plant-based meals we can improve our environmental impact.” The site tells visitors what their environmental impact is when eating plant-based and how it increases the more plant-based meals they eat. The different options for a Greenprint include: All plants all the time, plant-based for breakfast, plant-based at work, 2 plant-based meals a day, meatless Mondays, and plant-based on week days.

All fans have to do to enter the sweepstakes giveaway is select a Greenprint, agree to the sweepstakes rules, and provide their full name and email address. As Beyoncé and Jay-Z say, “We all have a responsibility to stand up for our health and the health of the planet. Let’s take this stand together. Let’s spread the truth. Let’s make this mission a movement.”

With some of the biggest fandoms in the world (talking to you Beehive members), it’s really helpful when stars like the Carters speak out and educate people on important issues. For the wellbeing of the environment, our own health, and the animals adopting a plant-based lifestyle is the best thing we can do.

For more Earth, Animal, Life, Vegan Food, Health, and Recipe content published daily, don’t forget to subscribe to the One Green Planet Newsletter!