Lightlife is one of the leading vegan companies, offering an extensive line of plant-based options. This campaign is designed to give its consumers a closer look at what the brand stands for, specifically highlighting its sustainability efforts and the simplicity of its ingredients and nutrition.
Chief Operating Officer for Lightlife’s parent company, Greenleaf Foods, SPC Adam Grogan, said in an emailed release, “At Lightlife, we believe that eating delicious, clean food and keeping things simple are the keys to living well. Things like nature, friends, laughing, and good, clean food help us thrive and leave us fulfilled—that’s the spirit of ‘Simple Ingredients for a Full Life.”
Lightlife wants its customers to know that it takes sustainability seriously. It is not only one of the first completely carbon neutral plant-based giants, but also recently became completely plant-based by removing unnecessary ingredients from its products like eggs. They also rid their products of carrageenan and maltodextrin.
In the release, Dan Curtin, President of Lightlife’s parent company, Greenleaf Foods, added, “We want to empower people to focus their energy on the joys of eating by offering balance and choice through naturally delicious ingredients, served with transparency.”
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