Just recently, The Great British Bake Off announced a vegan baking week in which contestants had to bake without the addition of dairy or egg products. Viewers were both stunned and excited by this challenge, leading to a dramatic ripple effect. After the release of the show, revenue of vegan baking products exponentially soared! In fact, in a recent survey conducted by Ginger Comms, 37% of participants said they would opt for a vegan cake instead of a traditional one!

The survey also revealed that sales of vegan baking products has risen by 100%. In addition, popular plant-based alternatives like Egg Replacer, Vegan Easy Egg, and Coconut Merchant’s Organic Coconut Butter have been doing astoundingly well in the market.


Since the launch of vegan week  on the Great British Bake Off, 41% of survey participants have tried vegan cake for the first time, while a shocking 62% are now sampling dairy and egg-free sweets.

The demand for vegan baking products has risen dramatically over the last few months, so in response, Amazon has decided to so something extra special. To celebrate the success of The Great British Bake Off, Veganized, Amazon has launched an online vegan market that will offer a wide array of vegan baking products!

Now baking without animal products will be easy, convenient, and accessible!

Excited to whip up vegan desserts?

If the Great British Bake Off has inspired you to get in the kitchen and start baking, we have some decadent recipes from our Food Monster App that you should definitely try!


Cranberry Lemon Poundcake

Image Source: Cranberry Lemon Poundcake

This cranberry lemon poundcake by Gabrielle St. Claire is perfectly paired with a hot cup of tea. It is sweet, a little bit tart, and moist while utilizing vegan butter and an egg replacer!

Caramelized Banana S’mores Skillet

Image Source: Caramelized Banana S’mores Skillet

Who doesn’t want to dip graham crackers into a skillet of oozing chocolate, gooey vegan marshmellows, and caramelized bananas? Well, now you can with this recipe by Emma D’Alessandro.


Chocolate Coffee Cake

Image Source: Chocolate Coffee Cake

This chocolate coffee cake by Holly Jade is decadent, infused with subtle hints of bold coffee flavors, and dressed in a buttercream frosting with a chocolate drizzle. It is absolutely incredible!


For more recipes, we recommend downloading our Food Monster App, which is available for both Android and iPhone and can also be found on Instagram and Facebook. The app has more than 10,000 plant-based, allergy-friendly recipes, and subscribers gain access to new recipes every day. Check it out! 

Lead Image Source: Peanut Butter Fudge Brittle Cake/One Green Planet