Physicians Committee for Responsible Medicine (PCRM) is striking at heart of the cheese industry in the U.S. The group is planning to put up the above billboard today at 2049 Creamery Road in De Pere and is intended to be visible to fans driving up U.S. 41 for the October 2 Broncos-Packers football game at Lambeau Field.

But the Wisconsin dairy industry officials are taking issue with the message. The Wisconsin Milk Marketing Board says the group behind it has ties with animal rights organizations. The milk board is nonprofit and is funded by dairy farmers to promote the state’s cheeses.


Wisconsin’s dairy industry is valued at $26.5 billion. Of course they’re not happy about this!

Read the full report in the Green Bay Press Gazette