Mark and Donnie Wahlberg may be best known for their illustrious and long-standing music and acting careers, but they are also busy restauranteurs alongside their brother Paul, who is the executive chef of their popular restaurant chain, Wahlburgers. Always aiming to keep up with the times, the brothers are now featuring the Impossible Burger on their restaurants’ menus!
“Our customers have been asking for a delicious, meatless option and we are always looking for new ways to boost the Wahlburgers experience for our guests,” said Paul Wahlberg. “We’re excited to announce our latest menu addition and can’t wait for guests to taste the popular Impossible Burger with our very own Wahlburgers twist, that follows our restaurant’s made-from-scratch philosophy and includes our signature Wahlsauce and the freshest ingredients possible.”
For those who are unfamiliar with the plant-based burger that has been available since 2011, it is said to cook, taste, and smell like real ground beef. Made entirely from plants, it contains no hormones, antibiotics, cholesterol, or artificial flavors. And it’s low carbon footprint is worthy to note too — compared to actual ground beef, the Impossible Burger uses about 75 percent less water, emits around 87 percent fewer greenhouse gases, and needs about 95 percent less land to produce.
More people than ever are reducing their meat consumption and opting for plant-based options instead. A recent report by global market research firm Mintel shows that an increasing number of people are open to trying meatless burgers, a trend that is being driven largely by Millennials; 64 percent have tried meatless burgers versus 28 percent of Baby Boomers. When dining out, around 40 percent of Americans also choose the plant-based option, so offering more plant-based options will likely be met with success.
Last year, the Bostonian brothers visited Redwood City, California, where Impossible Foods is based, and showcased the Impossible Burger on their show. They began featuring the plant-based burger on their Boston-area menus last fall, and now it will be available at all Wahlburgers locations. Wahlburgers has expanded to fourteen states across the U.S. and Ontario, Canada. To find the location nearest to you, visit the Wahlburgers website.
To learn more about the Impossible Burger and the brand that makes them, visit the Impossible Foods website here.
For more on the environmental impact of our food choices as well as trends and developments in the plant-based food space, check out our podcast #EatForThePlanet with Nil Zacharias.
Lead Image Source: Wahlburgers/Instagram