It goes without saying that the world loves potatoes. Not only were potatoes ranked as the most-consumed vegetable in the United States, they’re fourth on the list of the most important crops in the world — but if we’re talking about crops that aren’t grains, potatoes are number one. There seems to be no end to all the wonderful things that we can make with potatoes. Mashed potatoes, anyone? Potato curry that’s ready in 15 minutes? Or how about a big ol’ pile of fries? What kind of cut do you want — steak, crinkle, curly, shoestring, waffle, or just the classic? Or, how about some tater tots? By now, we’re sure you get our point. Potatoes are great.
Not only are potatoes a staple in diets around the world and one of the best types of comfort food, it turns out, you can also make milk with potatoes. Yes, you read that right!
Canada-based company Veggemo makes a vegan milk alternative made from a blend of pea protein, tapioca starch (which comes from cassava), and potato starch. Earlier this year, they expanded their distribution to the U.S., but now the company is taking their business overseas. As reported by VegNews, Veggemo has partnered with import corporation V-Power to begin distribution of their product to China.
According to Rob Harrison, CEO of Global Green Gardens, the parent company of Veggemo, “China represents a fantastic opportunity for Veggemo. Not only for its market size but additionally [for] 90 percent of Chinese adults [who] are lactose intolerant.”
Just as we’ve seen a steady decline in the consumption of milk in the United States, Chinese consumers are also losing interest in dairy milk. Want Want China Holdings Ltd., one of China’s largest processed foods companies, predicts that the Chinese market for non-dairy milk will double over the next 2-3 years and recently announced their plan to debut a line of plant-based milk.
Potato milk might sound like a strange concept, but honestly, we’re not that surprised that potatoes can also stand in for dairy. After all, you can use it to make dairy-free cheese like this Stretchy Potato Cheese, this Life-Changing Cheese Sauce (which is amazing on broccoli or pasta), and this sliceable cheese for when you want to bust out the crackers and wine.
This just goes to show you that not only are consumers across the globe are ditching dairy, but also that we have a broad range of possibilities for substitutes. Whether you’re allergic to soy, nuts, or coconut, there’s a non-dairy milk out there for you.
Lead image source: Veggemo