Ask anyone what Texas is known for and you’re sure to hear “Texas Beef,” as a common response. That is what makes the recent news of a Texas burger bar selling out of vegan burgers in the span of only three days so impressive! The Hopdoddy Burger Bar can’t seem to keep the Impossible Burger in stock because they are selling out so fast.
The Hopdoddy Burger Bar actually has four Austin-based locations and all four have seen the same success. One location sold out the same evening they received the burgers, another location selling out after two days, and the last two locations sold out on day three. So, what is the “Impossible Burger,” and what makes it so popular?
The Impossible Burger is a meat-less burger that mimics the taste and feel of real ground beef, so much so, that it actually appears to “bleed.” The product is produced by Impossible Foods who’s mission is “to make delicious meats that are good for people and the environment.” The company makes this “possible,” by making their burgers completely plant-based from ingredients such as wheat, coconut oil, potatoes, and their secret ingredient, heme.
According to the Impossible Foods website, “the Impossible Burger uses a fraction of the Earth’s natural resources. Compared to cows, the Impossible Burger uses 95 percent less land, 74 percent less water, and creates 87 percent less greenhouse gas emissions. And it’s 100 percent free of hormones, antibiotics, and artificial ingredients.”
The benefits of a plant-based diet for the environment, animals, and personal health are undeniable and being able to experience that in a burger is huge for people that want to make healthier food choices but aren’t ready to give up the “meat.” We are looking forward to seeing what Impossible Foods will make “possible,” next.
Image Source: Impossible Foods/Facebook