Slash isn’t just a pretty…head of hair with a hat on top. He’s also taking a stand for animals by partnering with International Fund for Animal Welfare (IFAW)  to bring awareness to elephant poaching with his new song and video “Beneath the Savage Sun.”

Within our lifetimes…

This Intense and Heartbreaking New Music Video From Slash WILL Inspire You to Take Action For Elephants

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It’s estimated that 35,000 to 50,000 elephants are killed for their ivory annually, decimating their numbers to the point of near extinction. At these rates, the African elephant is predicted to be entirely wiped out in the next couple of decades, with some estimates pointing to as early as 2025. If something isn’t done now to eradicate the ivory trade, these gentle creatures may become nothing more than a mythical creature that once roamed our earth, like the mammoth before them.

Imagining a world without them should be unthinkable. Tragically, it’s not.

This Intense and Heartbreaking New Music Video From Slash WILL Inspire You to Take Action For Elephants

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Capable of incredible intelligence and empathy, elephants are known for their tight-knit family groups and complex communication abilities. Their dedication to their families is well documented, with herds of females and their young – ranging anywhere from 8 to 100 individuals – sticking together as a dedicated unit. They have been shown to celebrate the birth of a new addition and to mourn the loss of a loved one, sometimes even traveling hundreds of miles back to visit their bones.

Which is exactly what spurred Slash and band mate Myles Kennedy to do something about their imminent extinction. Saying in an article they wrote for IFAW, “The plight of the species moved us to speak out and do what we can, so we joined forces with the International Fund for Animal Welfare (IFAW) to raise awareness of the elephant crisis and motivate the public to take action.” They go on to say, “Our new song and video ‘Beneath the Savage Sun’ tells the story of an elephant who has lost a loved one from the elephant’s point of view.”

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It’s up to us to stop this…

This Intense and Heartbreaking New Music Video From Slash WILL Inspire You to Take Action For Elephants

 

The video is poignant, wrenching and important to watch as it gives a very clear glimpse of the ivory trade’s ramifications on all levels. This isn’t just a problem affecting Africa. The largest consumers of ivory worldwide are China and the United States and, as the video says, if a global ivory ban isn’t implemented, we will all suffer the consequences of inaction.

“How many killing seasons can you justify?”

 

How Can You Help?

  • Don’t purchase ivory! There is no product, bauble, knick knack, trinket or piece of jewelry in the world worth a life. Not. One.
  • Support organizations fighting for these animals. Animal Defenders International (ADI), The Elephant Crisis Fund  and The David Sheldrick Wildlife Trust are just a few that are working to save these creatures from oblivion.
  • Write your congress person to urge them to take up the cause for an ivory ban.
  • Raise awareness. Tweet and share articles like these on social media in order to spread the word that elephants need our help.

Image source: IFAW – International Fund for Animal Welfare