Welcome Green Monsters! We're your online guide to making conscious choices that help people, animals and the planet.
Download food monster: the biggest, baddest, yummiest vegan food app!
Buy the #EatForThePlanet book
single

SUBSCRIBE TO OUR Newsletter

  GET FOOD MONSTER AppX

It’s no secret that vegetables are rich and important sources of protein. With pea and mushroom proteins already dominating the market, the meat industry now has a new protein contender to deal with: potatoes. According to Business Wire, the potato protein market was estimated to be valued at $72.2 million in 2017 and is projected to grow to $88.2 million just by 2022.

What’s accounting for the massive rise of potato protein? You guessed it. The demand for plant-based proteins. People are actively seeking out plant-based options as they become more aware of the impact that meat and dairy have on the planet, animals, and their health. Europe currently has the largest share of the potato protein market, but the Asia Pacific market is projected to be the fastest growing from 2017 to 2022, notes Business Wire.

The opportunity for potato protein shouldn’t go underappreciated. Demand for protein in the developed and developing world is at an all-time high, with the average person in the U.S. consuming 103 grams per day, around double the actual recommended amount. The animal agriculture system already covers over 45 percent of the world’s land mass, uses a majority of finite freshwater water resources, and is responsible for rampant air and water pollution – not to mention is the largest singular source of global greenhouse gas emissions. Even with all the resources that this industry uses, nearly one billion people still go hungry.

The rise of potato protein is yet another example of the innovation happening in the protein space as more companies recognize that animal-based protein isn’t where consumers are looking. We’ve seen other plant proteins come to the forefront of the vegan food space and potato protein has the potential to show that there are a variety of ways to create healthy, sustainable protein options that can help shift our food system away from factory farming.

To learn more about the environmental impact of our food choices as well as trends and developments in the plant-based food space, check out our podcast #EatForThePlanet with Nil Zacharias.

Image Source: pixel2013/Pixabay

Want to read more posts like this? Sign up for our newsletter below!​

Browse through some recent posts below:

Beyoncé Launches New Vegan Meal Planning App to Help People Stand Up for Their Health and the Planet!

Wrangler Kicking Collapsed Trekking Horse in the Grand Canyon Reveals Much Larger Issue

Historic Bill That Requires Research Labs to Retire and Adopt Out Animals Passes in Maryland!

Domino’s Launches 3 Vegan Pizzas in the Netherlands


Disclosure: One Green Planet accepts advertising, sponsorship, affiliate links and other forms of compensation, which may or may not influence the advertising content, topics or articles written on this site. Click here for more information.

2 comments on “Bye, Meat! Not Only Is Potato Protein a Thing, But Its Market Value Is Set to Hit $88M by 2022”

Click to add comment
Valerie Cranmer
2 Months Ago

Just make sure the potatoes you buy and eat are organically grown. Better yet, grow your own. Anything else is drenched in chemicals and pesticides.


Reply
Carola
3 Months Ago

The issue is not only shifting our food system away from factory farming, but away from ALL animal-based farming. The traditional family farm of yesteryear is what gave birth to industrialized animal-based agriculture because both share the same production methods of animal exploitation.


Reply


Subscribe to our Newsletter




Follow us on


Do Not Show This Again

×

Submit to OneGreenPlanet


Terms & Conditions ×
  GET FOOD MONSTER APPX