The plant-based movement is really blowing up, guys! It seems each day there are new plant-based brands, snacks, and restaurants entering the market with more people than ever before ditching animal products for the sake of health, the environment, and animal welfare. In fact, in just a few years, demand for plant-based food products has risen by 140 percent, with 43 million Americans regularly ditching meat when dining out, and 86 percent of them don’t even identify as vegan or vegetarian! The younger generations are really fueling the movement, with nearly half of millennials saying they regularly ditch meat for environmental concerns, and an impressive 79 percent of Generation Z-ers saying they favor plants over meat. And this is all just the very beginning!
A brand new documentary called Slice of Life will be debuting this fall, and by the looks of the trailer above, we will definitely be planning a movie night around this one!
The documentary is laden with impactful images and facts about animal agriculture, the environment, health, and animal welfare and delves into topics plaguing the world, like food scarcity. The film features a great number of progressive leaders in the plant-based movement, including Gene Baur of Farm Sanctuary, Ethan Brown of Beyond Meat, Bruce Friedrich of the Good Food Institute, T.K. Pillan of Veggie Grill, and chef Matthew Kenney, just to name a few. The documentary also interviews medical doctors and specialists, political leaders like Borough President of Brooklyn Eric Adams, and celebrity influencers like singer Mya.
Maybe you noticed that images from our very own Eat for the Planet book are featured in the film. To get your hands on a copy of your own, go here!
And please remember to share this with your network as a wake-up call the entire planet desperately needs!