British water brand Life Water is launching the UK’s first canned spring water in a partnership with the Natural History Museum in London. Water in the innovative plastic- and BPA-free packaging will be stocked by the museum instead of water in traditional single-use plastic bottles.
Each Life Water can is made out of 70 percent recycled aluminum and is 100 percent recyclable, FoodBev Media reports. The water inside the cans is locally sourced from the UK. The brand has also partnered with the charity drop4drop so every can of Life Water sold will help fund clean water projects globally.
The product will be available to retailers from May 1, 2018. Natural History Museum will start stocking Life Water cans in late May.
“Our marine biologists know only too well the destruction plastics can cause and the critical need to halt the tide of plastic entering our oceans and endangering fragile marine ecosystems,” said Ian Owen, Director of Science at the Natural History Museum. “As a world-leading research institution and visitor attraction, we need to lead by example, and this marks an important milestone in our efforts to build a more sustainable future.”
“We are delighted to be pioneering the first zero-plastic water cans from Life Water, which is just one of the actions we are taking at the Museum to be more sustainable,” Owen shared.
The new product comes as public awareness about the impact of disposable plastics on the world’s oceans is reaching an all-time high. As scientists and experts call for change in the face of deeply alarming research, the necessity to come up with new ways of curbing our plastic use and finding viable alternatives is becoming more and more pressing.
“Public and business support for reducing problem plastic is increasing by the day. The government now needs to step up, starting by introducing a UK-wide deposit-return scheme for all drinks containers,” proposed Louise Edge, senior oceans campaigner at Greenpeace UK. “This would encourage recycling of plastic bottles, glass bottles and cans and make sure that waste is captured, reused and recycled.”
24 billion plastic water bottles are being thrown away every year – and that is just in the U.S. To learn how you can help the planet by ditching single-use plastic bottles and other disposable plastics, check out One Green Planet’s #CrushPlastic campaign!
Image source: Life Water UK/Facebook