Anyone obsessed with the world of fizzy bath bombs that turn your bathtub into a galaxy and soaps that are sculpted like works of art is probably familiar with Lush Cosmetics. Founded in the mid-90s, the company has made a name for itself by being a cosmetics company with a message. When it comes to issues like animals and the environment, Lush has long been a company that practices what they preach. They stand for eliminating as much plastic packaging as possible; their face masks and body washes come in containers made from recycled plastic and their soaps come wrapped in paper rather than plastic — plus, if you bring in five empty face mask containers, you get one mask free. Free is good. They also fight against animal testing and refuse to purchase raw materials from suppliers who test on animals in any way.
You might know Lush from those “FIGHTING ANIMAL TESTING” tote bags, which are a great conversation piece when you’re meeting new people.
This week, Lush has taken yet another step in starting conversations about animal testing with the release of their #BeCrueltyFree shampoo bar. For anyone unfamiliar with Lush Cosmetic’s line of shampoo bars, they’re exactly what they sound like — solid shampoo.
Unlike liquid shampoo, these cruelty-free shampoo bars don’t need a plastic bottle.
Being plastic-free is just one of the great things about the #BeCrueltyFree shampoo bar. For the launch of the new bar, Lush is partnering with Humane Society International to spread the message about ending animal testing worldwide. Each shampoo bar comes with a stick embedded in it that reads “#BeCrueltyFree” in English and Chinese, the two most-used languages in social media. Each comes with links to Humane Society International’s global Be Cruelty-Free campaign, which provides resources on how individuals can make an impact, companies that are cruelty-free, and encourages people to talk about animal testing.
The bar itself is actually not new, but a repackaged version of Lush Cosmetic’s best-selling shampoo bar “New,” whose fragrance is a stimulating blend of peppermint infusion and cinnamon leaf oil that is delightfully tingly. The bar should already be in stores nationwide and retails for $8.
To learn more about Humane Society International, visit their official website.
Lead image source: Lush Cosmetics