Kellogg’s brand Kashi cereal was the most popular healthy cereal. But now, sales are declining and Kellogg’s CEO believes it’s because the brand has become too mainstream.
But here’s the real problem: consumers have lost trust in the brand.
And for good reason. In 2012, a report by the Cornucopia Institute revealed some of its cereals to contain “high levels” of genetically modified ingredients and other not-so-healthy items.
People on social media and blogs have made a huge fuss about Kashi’s misrepresentation, and the company announced all its new products would be GMO-Project verified by 2015. This is good, but Kellog’s is still one of the largest breakfast cereal makers in the world, so it cares more about its bottom line than offering a truly healthy product. And apparently the Non-GMO Project enrolls products before verifying them, which doesn’t really make sense. Plus, it’s hard to believe Kashi’s commitment to going non-GMO is authentic. Even after Kashi announced its commitment to GMO ingredients, Kellogg actively worked against requiring the labeling of GMOs.
Although most of Kashi’s products are organic and contain at least three grams of fiber and less than 13 grams of sugar per serving, they aren’t all that healthy.
In addition to GMO ingredients, Kashi’s products were also found to contain:
- Synthetic and unnaturally processed ingredients
- Pesticides which cause neuropathy in humans
- Chemicals prohibited in organics due to their neurotoxicity and hormone-disrupting ability
- Irradiated cinnamon and soy lecithin
Cereal can be a healthy breakfast choice. But choosing a company that lies to you is not the best choice for your health. (Kellogg doesn’t even put its name on Kashi products.)
Here are some healthy cereal options you can choose instead: