Think about the line-up of fruits and vegetables at your standard grocery store. Apple after apple after apple look pretty identical, don’t they? The veggies are all stacked together in identical rows and pyramids. The fruit glistens, and overall, the produce department looks pretty inviting and colorful. The problem is, this display is just too perfect.

That’s because you’re not seeing the full bounty of the harvest, since the “ugly” produce is hidden from store shelves and even thrown away. Though people are encouraged to eat five fruits and vegetables a day, the video states that we throw away 300 million tons of it every year.

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To combat this problem, Intermarché, a French grocery store, launched the Inglorious Fruits & Vegetables campaign – an amazing way to get people to eat more fruits and veggies!

The campaign features ugly produce like The Grotesque Apple.

French Grocery Store Intermarché Launches Inglorious Fruits & Vegetables Campaign to Urge People to Eat More Produce

The Ridiculous Potato

French Grocery Store Intermarché Launches Inglorious Fruits & Vegetables Campaign to Urge People to Eat More Produce

And The Hideous Orange

French Grocery Store Intermarché Launches Inglorious Fruits & Vegetables Campaign to Urge People to Eat More Produce

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When marketed in this way, it seems a bit silly now to pass on an apple or orange just because they don’t look like Frankenclones, doesn’t it? A hideous orange does indeed make beautiful juice!

Images’ source: Marcel/ Youtube