Being the compassionate shopper you are, you always make sure that a product is labeled as “faux fur” before purchasing it because you don’t want to support the barbaric fur industry. Much like farmed animals who languish on factory farms, 85 percent of animals raised for their fur are raised on fur farms where they are confined to tiny cages for their entire lives.

But what if you found out that the product you thought was cruelty-free, was actually REAL fur? You’d probably be really upset. Well, that’s exactly what is happening in the United Kingdom.

According to a Care2 petition, most of the “fur” clothing made in the UK is made from faux fur, which looks and feels identical to animal fur. But it turns out that some of that faux fur is actually, very cheap animal fur. Even though there hasn’t been a fur farm in the UK since they were banned in 2003, it’s still not illegal to wear fur or to import certain types of real fur from abroad. Most of the real fur that is imported and mistakenly labeled as “faux fur” comes from countries such as China.

Humane Society International teamed up with Sky News and found real animal fur including rabbit, raccoon dog and mink being sold as faux fur in one department store, House of Fraser. Unfortunately, this is hardly the first time this has happened, and it also is a problem right here in the U.S.

It is completely unethical and misleading to dupe shoppers into accidentally buying real animal fur. Sign this petition and demand that the government of Department for Environment, Food and Rural Affairs (Defra) immediately enforce honest labeling on all fur sold in the UK! 

Today, there are so many alternatives to fur that buying and wearing fur is inexcusable. Check out the Humane Society of the United States’ list of fur-free retailers, and Born Free USA’s tips on how to tell real fur from faux fur. Remember, the animals need their fur – we don’t.

Lead image source: Unsplash/Pixabay