Our personal care items, which include anything from toothpaste to body wash to makeup, are contributing to the devastation of our oceans. Every year, one billion plastic toothpaste tubes end up in landfills – and eventually, oceans and eighteen thousand tons of shampoo bottles are discarded every year. In short, the plastic used in consumer products is contaminating waters, and destroying species. By 2050, it’s estimated that there will be more plastic in the ocean than fish! 

While we can put forth the effort to curb our individual plastic habits – making our toothpaste at home, using coconut oil for just about everything, and more – it’s sometimes difficult to completely avoid plastic packaging. A combination of changing individual habits, in conjunction with demanding change from companies, is the answer to a plastic-free future.


Luckily, some brands are taking the lead in the plastic free movement. New Zealand-based beauty company, Ethique, has announced it will now use completely recyclable, paper and cardboard packaging for their products. Ethique creates soap bars and beauty bars instead of liquid items, stating that “solid cosmetics have loads of benefits. They last for ages because they’re so concentrated – one bar can last as long as five bottles of its liquid relative.  They’re easier to travel with. We can skip the plastic bottles and use compostable paper packaging.”

As the leading organization at the forefront of the conscious consumerism movement, One Green Planet believes that reducing everyday plastics from our lives is not about giving up anything or sacrificing convenience, but rather learning to reap the maximum benefit from the items you use every day while having the minimum impact.

It’s amazing to see industry leaders taking charge and inspiring their competitors to follow suit. Support Ethique, and other plastic free companies by putting your dollars towards companies that care about our environment. And don’t forget to join our #CrushPlastic campaign to learn how you can start reducing plastic in your everyday life!

Let’s #CrushPlastic! Click the graphic below for more information.