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Emma Watson has recently been on the road promoting her new movie “Beauty and the Beast,” one of the most highly anticipated movies of the year. But, in spite of her hectic schedule, the actress is still taking time to spread the word about sustainable, vegan fashion.

On the press tour for “Beauty and the Beast,” Emma looked fabulous wearing a dress and shoes made out of recycled plastic. And this isn’t the first time she has made a statement about sustainable fashion. Back in 2016 at the Met Gala, Emma wore a gown made from recycled plastic bottles.

Now Emma is kicking her commitment to “better” fashion up a notch by proving animals don’t belong in clothing.

The UN Women Global Goodwill Ambassador is using her fame to bring attention to sustainable fashion. She has been rocking Stella McCartney (who has ditched leather) along with other sustainable and cruelty-free items. 

Her shoe of choice just happens to come from the vegan brand Good Guys, a company that doesn’t use any animal products in their line. 

The actress has been partial to the brand’s “Samo” sneaker in white and the “Norider” boot in black. Looking good!



The Good Guys label was started by Marion Hanania in 2010. Although the brand has only been around for a few years,  they have already won several awards including PETA’s Best Stylish Casual Shoes Award. Emma’s love for vegan, eco-friendly fashion doesn’t stop there. She is also a fan of Allbirds and Veja, both of which offer vegan footwear.

And Emma isn’t the only celebrity using her status for good, she is joined by Alicia Silverstone, Pharrell Williams, Kate Mara, and dozens more who are committed to making cruelty-free and eco-friendly fashion mainstream.

While we all may not have Emma Watson’s star power,  this is certainly a trend that we can all start to follow. Finding cruelty-free clothing and accessories is relatively easy if you know what to look out for. To make things easier, several designer labels like Vaute Couture, ecoSkin, MATT & NAT and Dalia MacPhee have started offering fashionable all-vegan collections (some of which have sustainability commitments as well) in the past few years.

Change starts with your dollar – so share this post and show them you can still look fabulous while being cruelty-free and eco-friendly!

Image Source: The Press Tour/Good Guys/Instagram