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Ellen DeGeneres to Launch Vegan Pet Food Line

Comedian and talk show host Ellen DeGeneres, who co-owns petfood brand, Halo, Purely for Pets plans to launch a line of vegan pet food to coincide with the opening of her and her wife’s new vegan restaurant in San Fernando Valley in Los Angeles.

The Chicago Sun-Times reported that “(DeGeneres is) developing a line of vegan pet foods after discovering a void in the market for people looking to feed their dogs and cats vegan vittles (snacks).”