If you haven’t tried the Beyond Burger, from plant-based company Beyond Meat, we can vouch that the patty looks, cooks, and tastes just like a traditional beef patty, right down to the juicy texture and crispy exterior. It also packs a whopping 20 grams of plant-based pea protein per patty and it’s the first veggie burger ever to be sold alongside meat in the grocery store.

Recently, vegan restaurant Next Level Burger debuted a new menu item featuring stacked Beyond Burger patties with lettuce, tomato, onion, special sauce, and your choice of vegan cheddar or swiss. Sounds so good, right? Well, now for all of you Beyond Burger fanatics we have even more exciting news!

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Now you can enjoy the Beyond Burger while in a movie theater! Alamo Drafthouse, the national movie theater known for its specialty in allowing customers to order gourmet food and alcoholic beverages during a movie, secretly added the plant-based burger to all of the menus at all Austin, Texas locations, and is testing out the burger at one of their theater locations in Denver, Colorado.

Alama Drafthouse replaced their existing veggie patty with the Beyond Burger to create the vegan-friendly Veggie Avocado and Pesto burger. It comes with roasted garlic, hummus, avocado, tomato, and sprouts. Just order without pesto and on a bed of mixed greens tossed in lemon vinaigrette and viola! You have yourself a delicious vegan burger to enjoy while catching the latest flick.

 

If the test proves successful, the Beyond Burger will replace all of Alamo’s existing veggie burgers at locations nationwide, including Texas, New York, California, Arizona, Nebraska, Virginia, North Carolina, and Missouri. “Based off of the initial tasting of the Beyond Meat product, we felt this would be a good item to be able to offer our guests that are looking for a vegan burger,” Alamo’s Vice President of Food and Beverage Jeff Mann told Eater. 

A recent report by global market research firm Mintel shows that more people than ever are open to trying meatless burgers, a trend that is being driven largely by Millennials; 64 percent have tried meatless burgers versus 28 percent of Baby Boomers. So it sounds like Alamo is very wisely giving consumers what they want!

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To learn more about rising trends in the plant-based protein space, check out One Green Planet’s Future of Food! 

Image source: Beyond Meat