If you didn’t know that fur is now considered a fashion faux pas, you’re late to the party! Major fashion houses across the board have been dropping the use of fur in their lines like hot cakes: Versace, Gucci, Tommy Hilfiger, Armani, and Calvin Klein are just a few notable brands to have cut this cruel material. Most recently, the entire city of San Francisco banned the sale of fur! But the good news doesn’t end there … Morris Goldfarb, the CEO of G-III, the parent company of DKNY and Donna Karan, just announced they will be joining the trend and going fur-free in 2019!

The decision was made in part thanks to the dedicated and relentless work of Humane Society International (HSI) and the Humane Society of the United States (HSUS). Wendy Higgins, Director of Internation Media for HSI, responded to the good news, stating, “HSI is delighted that since Gucci declared fur to be ‘out-dated’ designers have been racing to prove their relevance by dropping the archaic material. In the latest designer declaration, this morning brands DKNY and Donna Karan pledged to ban fur cruelty from their collections, following hot on the heels of Versace and the city of San Francisco, marking the end of a fantastic week for fur-bearing animals. With each new fur-free announcement, designers like Fendi and Burberry that are still putting cruelty on the catwalk fall further out of fashion”

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This is fantastic news for the one billion innocent animals including raccoon dogs, rabbits, foxes, mink, chinchillas, dogs, and even cats that suffer needless cruelty in the fur industry every year. These poor animals endure miserable lives confined in tiny, unsanitary cages only to be brutally tortured and killed using barbaric methods such as electrocution or being skinned alive – all so that ignorant humans can wear fur.

With monumental moves like this, a fur-free future won’t be far ahead. With all the top fashion houses going fur-free, smaller brands are sure to follow suit, ending cruel fur farming once and for all.

You can help fur-bearing animals in your personal life by refusing to buy anything containing fur and checking labels thoroughly to be sure you are buying what is advertised. For a guide on how to tell the difference between real and faux fur, click here. Additionally, voice your support for brands that put animals first to show other companies the type of fashion you want to spend your money on!

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