Coconut water brand Zola is all about “plant-powered hydration.”
The company has made a bold move to not only rebrand their packaging completely but to also change their recipe for their espresso and chocolate coconut waters by replacing dairy with coconut milk making the product … and the company officially vegan.
The new packaging clearly conveys the new dairy-free direction along with other healthy changes like dropping the popular food additive carrageenan. “We really needed to give ourselves a platform that communicated through the design, what it is we stood for as we were looking for that next step in innovation,” stated Pete Brennan, Zola’s chief growth officer.
The packaging now boasts all the companies values and benefits such as organic certified, gluten-free, GMO-free, and recyclable. Additionally, the main icon on the front of the bottle features what the company calls the energy trifecta that comes from plant-powered hydration.
According to Brennan,”The impetus for the new branding and for taking this step in a new direction comes from taking a hard step back and asking ourselves, consumers, and industry experts how we can continue to grow the coconut water industry.” Along with the companies other popular products including coconut water with pulp and it’s new pineapple juice blend, these dairy-free changes are sure to please not only vegan consumers but the lactose-intolerant market and those simply looking to lead a healthier lifestyle. It certainly seems like if you’re looking to get an edge in the market, ditching dairy is the way to go!
Check out more of Zola’s products by clicking here.
Image source: Zola/Facebook