The number one problem with committing to a zero-waste lifestyle in a consumerist society is the lack of easily accessible alternatives to omnipresent plastic packaging and convenience items. Luckily, this gap is currently being filled step by step, or rather store by store. Britain’s first zero-waste grocery store recently opened in Devon, England – and it attracts clients with a whole myriad of products, all of which are totally packaging-free!

The Earth.Food.Love grocery store was created by Richard and Nicola Eckersley, who were inspired to start the project after their visit to Unperfekthaus, a zero waste shop in Germany. “We walked in and immediately thought, why doesn’t this exist in the UK?” Richard Eckersley told Metro.

After returning to the UK, the couple opened their own sustainable store. They decided to do so in a place where the shop would make a difference to the city’s local community – that is how they ended up in Devon.

The store sells up to 200 products, each and every one of them pesticide-free, ethically-sourced, and packaging-free.


You can find a variety of foods there, like grains, pasta, and regionally-grown oats as well as sanitary products, bamboo toothbrushes, and metal shavers.

The aim of the place is to provide the clients with “ethical, wholesome and organic” products.

The idea of package-free products is immensely attractive to a large number of people.



The most popular things in the store are the “grind-your-own” nut butter machines. Customers have to bring their own containers and bags to stock up on goods. For those who come in for the first time, the store has compostable paper bags.

The store’s owners are also dedicated to educating others on the topic of zero-waste living and have already created their own guide to “Setting up your Own Zero-Waste Shop.” Their end goal is to be the inspiration for as many people as possible, and they hope to see many more businesses similar to theirs pop up all around the world. “We want to live in a world where consuming doesn’t have to cost the earth,” Richard said. “We believe returning to these simple ways will benefit not only our health, but the planets too.”

To learn more about Earth.Food.Love, click here.

All image source: Earth.Food.Love/Facebook/Instagram