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What better way to convince a “better burger chain” to add a meatless patty to its menu than by giving away the veggies for free? That’s what Beyond Meat is doing in its new challenge to burger chains, in response to a recent Huffington Post article.

The article summarized the negative human health and climate implications of beef burgers, whether grass or feedlot fed. But Beyond Meat, who creates meat made from 100% plant protein such as beef crumbles or chicken strips,  has a solution. The company is offering a free pallet of their new Beast Burger to “better burger” chains if they agree to add to their menu. If the patty is free, then why not take a chance and see how customers respond?

“For any of the burger joints mentioned in the Huffington Post piece that put the Beast Burger on their menu before November 1, 2014, we will deliver a free pallet of Beast Burgers,” said Beyond Meat CEO Ethan Brown in a statement. “We stand ready to put the delicious, protein-packed, nutrient-dense Beast into the hands of burger artists across the country.”

The Beast Burger is made of 100 percent plant protein and has as much iron and protein as beef, more omegas than salmon, plus calcium, vitamins B-6 and B-12, antioxidants, and a special nutrient blend. It sounds pretty good to us!

We love hearing this news, because as Green Monsters, we know some scary stats. Get this: animal agriculturethe United Nations Food and Agriculture Organization (FAO) estimates that livestock production is responsible for 14.5 percent of global greenhouse gas emissions, while other organizations like the Worldwatch Institute have estimated it could be as much as 51 percent; meat production is dominated by factory farms that use about 5.5 gallons of fossils fuels per acre. Plus, livestock already occupies about 70 percent of the Earth’s total usable arable land, and industrial agriculture sucks up 70 percent of the world’s fresh water supplies! That’s why we believe the time to Go “Beyond Meat” is now.

Beyond Meat encourages customers to ask their favorite burger joints to take the challenge by tweeting with #beastme to the companies below.

  • In-N-Out Burger : @innoutburger_
  • Burger Lounge: @Burger_Lounge
  • Five Guys: @Five_Guys
  • Shake Shack: @shakeshack
  • Smashburger: @smashburger
  • Bareburger: @bareburger
  • Yeah! Burger: @yeahburger
  • Black & Orange: @blacknorangedc
  • Bobby’s Burger Palace: @bobbysburgerpal
  • BGR: The Burger Joint: @BGRBurgerJoint
  • Elevation Burger: @elevationburger
  • Fuddruckers: @fuddruckers
  • McDonald’s: @McDonalds
  • Burger King: @BurgerKing

Image source: The Wall Street Journal