When it comes to animal welfare, things are looking up in the fashion industry. Just last week, H&M, Zara, TopShop, Banana Republic, and Gap pledged to end their use of mohair, and now, Anthropologie and Express are hopping on the bandwagon. This all comes after the shocking and heartbreaking investigation by People for the Ethical Treatment of Animals (PETA) into how the material is obtained.

The eye-opening exposé revealed rampant cruelty in South Africa, where more than half the world’s mohair is sourced. The footage presented included careless shearing that left goats with painful cuts and gashes. The animals were stitched back up without pain relief and they were also subjected to electrocution. Unwanted goats simply had their throats cut. Now that the cruel mohair industry has been revealed, PETA is calling on more brands to follow suit.


More than 18,000 PETA supporters have written letters urging Anthropologie to discontinue their use of the material, and we’re happy to report that the company finally made the announcement that they would no longer purchase mohair “due to the potential for the mistreatment of animals.” Express also decided to discontinue use after hearing from PETA about the cruelties that were witnessed.

PETA Director of Corporate Affairs, Anne Brainard stated, “PETA is calling on Forever 21 and all other retailers to join Anthropologie, Express, and other top brands in refusing to support the cruel mohair industry.”

This latest news comes after a long list of successes over the last couple of years in phasing out the use of animal-based materials in the fashion sector. Fashion houses like Gucci, Armani, Versace, and BCBG have all pledged to go fur-free while vegan and cruelty-free brands such as Loomstate, Doshi, and Olsenhaus have become more mainstream than ever. Additionally, San Francisco, Berkeley, and West Hollywood have also made it clear that the use of fur is no longer fashion-forward. The demand for cruelty-free fashion continues to grow as consumers become more aware of what really has to happen to make their clothing possible.

Do your part in eliminating the use of animals in the fashion industry by supporting brands that say no to cruelly-obtained materials. You can also help by spreading the word that the suffering of animals is never worth a coat, purse, scarf, or any other form of fashion!


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