Plastic water bottles are unfortunately ubiquitous in our “throw-away” culture. And while grabbing a plastic bottle on the go might seem convenient, the consequences are not convenient at all. In fact, 40 billion plastic bottles end up in our landfills every year, and ultimately, our oceans. Along with other forms of plastic – plastic bags, microbeads, packaging – that totals to 8.8 million tons entering the ocean every year. Unfortunately, this waste is taking a serious toll on the world’s marine like. An estimated 700 marine species are currently threatened with extinction due to plastic pollution – and if we don’t make a change soon, that number is only set to increase.

Thankfully, people are starting to take note and coming up with creative solutions.


When a product design student at the Iceland Academy of the Arts, Ari Jónsson, learned the impact our plastic use is having on the environment, he took action, creating a water bottle that’s made out of algae.

“I read that 50 percent of plastic is used once and then thrown away so I feel there is an urgent need to find ways to replace some of the unreal amount of plastic we make, use and throw away each day,” Jónsson told Dezeen. “Why are we using materials that take hundreds of years to break down in nature to drink from once and then throw away?”

The bottle is made out of red algae powder and water, and is 100 percent biodegradable.

The bottle holds its shape until it’s empty, and then it begins to decompose!


80 percent of the trash that ends up in the oceans comes from land-based sources and nearly 90 percent of that is plastic.  And the worst part? It never disappears. But with Jónsson’s bottle, water bottles could be a thing of the past.

You Can Help #CrushPlastic Today!

While efforts are being made to remove debris from the oceans, improve recycling systems, and innovate barriers to prevent plastic from getting into waterways, we can all take action in our daily lives to stop plastic waste at the source.

“Plastic is ubiquitous in modern society and seemingly unavoidable. But is it worth risking the lives of marine species, the health of the oceans and our own future in the name of convenience? By taking steps to minimize everyday plastics in our lives, we can crush plastic at the source and give marine life a fighting chance,” says Nil Zacharias, Co-Founder and Editor-in-Chief of One Green Planet.

If we all make an effort to identify where we use plastic and actively look for alternatives, we can drastically cut down on the amount of plastic pollution that finds its way into the oceans.


As the leading organization at the forefront of the conscious consumerism movement, One Green Planet believes that reducing everyday plastics from our lives is not about giving up anything or sacrificing convenience, but rather learning to reap the maximum benefit from the items you use every day while having the minimum impact.

Let’s #CrushPlastic! Click the graphic below for more information.


All Image Source: Dezeen