Just recently, California grocery chain with over 70 stores across the Golden state, Lucky Supermarkets, has launched a plant-based educational campaign. With a slogan, “fall in love with plant based,” the new campaign will work in collaboration with Plant Based Foods Association, a group on a mission to, “promote the plant based foods industry by removing obstacles to a fair and competitive marketplace for alternatives to animal ingredients and products.” The objective behind this new campaign is to introduce customers to the wide variety of plant based offerings and alternatives available within their stores.

Not only will Lucky Supermarkets now pinpoint and showcase vegan options and alternatives, but they will also be providing educational material as well as coupons throughout vegan product displays. This tactic will draw shoppers towards these products, while allowing them to engage in a mindful shopping experience.

Executive director of the Plant Based Foods Association, Michele Simon, is very excited about the partnership with Lucky Supermarkets and believes this to be a one of a kind campaign. She comments, “We are thrilled to partner with Lucky Supermarkets to promote a wide variety of plant based foods to Lucky and Lucky California shoppers…We want everyone to discover them, from plant based milks to yogurt, to cheeses, to many varieties of meats.”

This campaign will surely encourage customers to fall in love with plant based products and cooking!

Ready to fall head over heels with plant based cooking?

If you are in the market for tasty and exciting vegan recipes, we recommend trying out these meals from our Food Monster App! They will definitely win you and your family over.

Butternut Squash Tacos with Tempeh Chorizo

Image Source: Butternut Squash Tacos with Tempeh Chorizo

These tacos by Christy Morgan are loaded with smoky, roasted butternut squash, spicy tempeh chorizo, and fresh herbs, making this a perfectly balanced mouthful. This is also an ideal taco recipe for fall!

Pumpkin Cannelloni with Almond Sauce

Image Source: Pumpkin Cannelloni with Almond Sauce

This pumpkin cannelloni by Florian Nouh isn’t your typical pumpkin-infused dish! It is rich, creamy, and savory at the same time, and would make for a wonderful holiday dish.

Walnut Crusted Pear-Ginger Tart

Image Source: Walnut Crusted Pear-Ginger Tart

This pear-ginger tart by Kathleen Henry is infused with a delicious array of warming spices and sweet, juicy pears all nestled into a crunchy, walnut crust. The scent alone of this tart baking in the oven will fill your home with the essence of fall.

For more recipes, we recommend downloading our Food Monster App, which is available for both Android and iPhone and can also be found on Instagram and Facebook. The app has more than 10,000 plant-based, allergy-friendly recipes, and subscribers gain access to new recipes every day. Check it out! 

Lead Image Source: T N Jones/Flickr