French fashion company Kering will be going entirely fur-free to keep up with the customer demands. The group manages multiple high-end brands, including Yves Saint Laurent and Alexander McQueen. Some of their brands, including Gucci, have already ditched fur. 

The fashion brand has announced that starting in 2022, they will remove fur from all of their brands. This is a huge step that will have a lasting impact on the fashion industry.

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After Gucci made the decision to remove fur from their products, many other fashion brands followed suit. Many animal rights activists hope that this big step for Kering will encourage even more fashion brands to change their tune on fur.

François-Henri Pinault, Chairman, and CEO of Kering, said, “The time has now come to take a further step forward by ending the use of fur in all our collections. The world has changed, along with our clients, and luxury naturally needs to adapt to that.”

Many customers have slowly started to make demands for a fur-free industry, as younger generations do not want to support the cruel and inhumane fur industry that tortures and kills countless animals every year. The outcry for ending the use of fur was also strengthened when mink on fur farms were infected with Covid last year. 

Recently, other brands and stores have promised to ditch fur, including Oscar de la Renta, Neiman Marcus, and Canada Goose.

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Sign this petition demanding that Chicago, Minneapolis, and Milwaukee ban the sale of fur products.

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