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Kylie Jenner said on Instagram, “I’m so excited to introduce @kyliebaby to you guys. It was a dream of mine to develop clean, safe, effective, and conscious baby care when I became a mom. I know we all want the absolute best for our kids, so making this line completely vegan and hypoallergenic was very personal to me! I’m so proud of these products and couldn’t wait to share this with you and your family!”
The line is all Stormi approved, and Jenner has said multiple times how she uses the products on her own daughter already.
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Jenner said, “When my daughter was born, I was working on developing Kylie Skin. And I started to research baby skincare products and ingredients because I wanted to make sure I was putting gentle, clean, safe products on her skin. That followed the core principles of my Kylie Skin. Vegan, cruelty-free, gluten-free, paraben and sulfate-free, etc. Kylie Baby was my way of creating products that I could develop from the ground up to be exactly what I wanted for my babies so that you can have our tried and tested formula favorites for yours.”
The line will be released on September 28, and will include products like shampoo, conditioner, lotion, and body wash.
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