Many deodorants are actually potentially dangerous to our health. Most mainstream deodorants contain chemicals such as aluminum, parabens, propylene glycol, and other toxic hazards. Common ingredients in deodorants have been linked to health problems, specifically aluminum has been linked to cancer and Alzheimer’s. Deodorants with natural, non-toxic ingredients are becoming popular for this reason. A popular company making plant-based deodorant free of harmful ingredients is Schmidt’s, who recently collaborated with pop star Justin Bieber on a new deodorant.
Bieber worked with Schmidt’s to create a plant-based, natural deodorant called Here + Now. CEO and co-founder of the company, Michael Cammarata said, “The time was right to make something happen and bring to life an exclusive product collaboration that will bring new fans into the natural category. If Justin can make the switch from conventional to natural, it’s a choice that’s open to everyone.”
If Bieber is promoting natural products, many of his fans and admirers will be inspired to look into more natural products as well. Or even people who aren’t his fans might now be introduced to a new product that’s vegan, plant-based, cruelty-free, and natural!
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