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EcoCart is a browser extension that allows users to offset the carbon footprints of their purchases. The software calculates, analyzes, and shows users how they can offset their carbon emissions from purchases online. The San Francisco-based startup has raised $14.5 million of new funding for its sustainable shopping experience.

Source: EcoCart/YouTube

Customers can see how sustainable brands companies like Tiny Rescue are doing with protecting trees and using clean energy sources or offer offsetting initiates within their shopping experience. The software lets users make carbon-neutral purchases and even shows the number of trees saved from an order.

“Consumers are looking for ways to shop sustainably, but brands don’t have a great way of being able to communicate that to their customers or execute on that in an inexpensive, easy-to-understand way, and that’s all the things that we help with,” EcoCart co-founder Dane Baker told TechCrunch.

Now, EcoCart has raised $14.15 million in Series A dollars and has over 2,000 brands as customers, Tech Crunch reported. The company was able to increase revenue by over 8x and grew their company from 5 to over 30 employees.

“We raised the Series A to Support the demand from our customers, especially as we move up market to Support larger retailers like Walmart,” Twomey told TechCrunch.

Brands that use the tool have seen a more than 60 percent adoption rate from customers, which has resulted in up to a 22 percent lift in conversion rate and a 38 percent increase in average order value, Tech Crunch reported.

This is an amazing tool and will help create awareness around how our purchases and online orders are impacting the environment and what we can do to change that.

Woman wearing Plant B Not Found t-shirt from Tiny RescuePlant B Not Found: Climate Change Collection by Tiny Rescue

It’s important to consider if we truly need the item we are purchasing and if we need that product as soon as possible. Conscious purchasing is the name of the game, and the choices we make have a much bigger impact than we often think.

Sign this petition to demand Amazon implement a fully sustainable system!

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