In this episode, I speak with Lisa Feria, CEO of Stray Dog Capital.

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About Lisa Feria

Lisa is the CEO of Stray Dog Capital, a mission-driven Venture Capital firm that drives alternatives to the use of animals in the supply chain through investments, expertise, and support. She is a seasoned business manager with over 15 years of experience running organizations and businesses. She has worked with blue chip companies such as Procter & Gamble and General Mills and on businesses ranging from $350 MM to $2.5 BN. Lisa has an MBA from the University of Chicago where she was voted “one of the 25 most influential MBA students,” and a Bachelor’s degree in Chemical Engineering from the Georgia Institute of Technology.

Why You Should Listen

Lisa’s passion for changing the food system is easy to recognize and in this conversation, she dives into how innovators and entrepreneurs are gradually tipping the scales with plant-based products. In this interview, she provides some crucial insights that can help anyone trying to break into the food space. Some of the topics we cover include:

• What is a $50 million plan and why all entrepreneurs seeking investment should have one.
• What traits Lisa looks for in entrepreneurs and how she decides if they would be a good fit for investment.
• Common pitfalls and roadblocks that many new companies face.
• The one thing she believes all entrepreneurs should have.
• Trends and opportunities in the plant-based food space, as well as predictions for the future of food.

People/Companies/Resources Mentioned in This Episode

• Stray Dog Capital
• PETA
• Greenpeace
• Bruce Friedrich
• Good Food Institute
• Chris Kerr
• New Crop Capital
• GlassWall Syndicate
• Jeremy Coller, Farm Animal Investment Risk & Return Initiative
• Emulate
• Clean meat
• Beyond Meat
• Impossible Foods
• Meta Burger
• Good Seed Burger
• Silk 
• So Delicious
• Tyson invests in plant-based
• Memphis Meats
• Hampton Creek
• Ethan Brown

Related Episodes

• Paul Shapiro on Clean Meat and the Quest to End Factory Farming
• Chris Kerr, the Original Vegan Investor, on Shaping a New Food Industry
• Let Them Eat Meat! Ethan Brown of Beyond Meat on Redefining Meat Using Plants

#EatForThePlanet With Nil Zacharias Podcast Links

• Check out all episodes of the podcast here
• Follow Nil on Twitter @nilzach