About Madeline Haydon
Madeline Haydon is the Founder and CEO of the fast-growing brand nutpods, a dairy-free creamer made from a blend of almonds and coconuts. Launched with a successful Kickstarter campaign in late 2013, Madeline perfected the commercial recipe and then brought the product to market in Seattle-area retailers and on Amazon.com in mid-2015. nutpods was awarded “Editor’s Pick” at the Natural Products Expo in 2015 and Madeline’s success online resulted in a panelist position for her at the 2016 Specialty Food Association Conference on E-commerce Strategy. nutpods continues to be a Best-Seller and Amazon’s Choice in its category on Amazon.com.
Madeline has been an innovative leader in this formerly sleepy category of processed creamers with nutpods, a clean ingredient, completely unsweetened product with three flavors: Original, French Vanilla, and Hazelnut. The high quality of the product has created a cult-like following among Vegans, Plant-Based followers, the Paleo community, and health-conscious consumers in general. nutpods is Certified Vegan, Gluten-Free, and OU Kosher, and is Whole30 Approved and non-GMO Project Verified.
Why You Should Listen
In this episode, Madeline and I discuss the following:
- The story behind what inspired Madeline to create a dairy-free creamer.
- The various challenges the company faced in its early stages.
- The role of social media in growing a brand.
- how nutpods continues to outpace the competition.
Madeline believes that starting with a great product is key to any successful business, to learn more about Nutpod’s incredible story and how they continue to maintain their quality and mission as they grow, listen in.
People/Companies/Resources Mentioned in This Episode
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